Researched relevant event opportunities and organized hotel’s participation, marketing materials, booth presentation, and SAR Design; managed set-up, breakdown, guest engagement and F2F personal selling

• Generated 1,861 leads with 70 directly engaged brides

• Executed successful giveaways, including "something blue" items (blue garters, blue hair ties, and blue jeep ducks) and successful contests (one free night’s stay and a ballroom giveaway!)

• Promoted hotel, restaurant, and spa services from various angles including bachelor/bachelorette weekends, weddings, elopements, and honeymoons

• Partnered with local table designer and local florist to facilitate depth of design and additional revenues of consumer engagement